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Helping FIBA turn 3x3 basketball into an Olympic sport

3x3 basketball, where teams play three a side into one hoop, gets more popular every year - especially among younger players, with 15-19 being a particularly strong demography. We helped FIBA to ride this groundswell of popularity into the Olympics and create a global tech infrastructure accessible to everyone from pro athletes and Olympians to ardent amateurs as well as partners and other stakeholders.