Why it matters
After four years of constant user-centric and agile development, the K-Ruoka app still satisfies the needs it set out to fill by providing customers with information, offers and inspirational recipes. Over the years, it has also evolved into e-commerce solution and an in-house media that offers Kesko - traditionally one of the major buyers of media space in Finland - with a powerful content marketing platform they can use to distribute the high-quality content they produce for other channels - and have for decades. As an added bonus, it’s a media that customers take almost everywhere they go.
People who have installed the app and use it every week seem to spend more money at K-Ruoka grocery stores than those who have installed it, but are not active users. This indicates that the app helps the company’s best customers make their everyday lives a little easier.
The success of the project has served as a great starting point and inspiration to change the way services are developed at K-Ruoka and in other areas of the Kesko Group, too. It had an impact on the mindset all through the organisation and started the process of bringing in an agile, continuous, iterative and customer-centric approach to service development.
The K-Ruoka app is also one of those rare projects where everyone working on it is also a part of the target demographic. It really is an app for everyone!
