Even the most momentous events quickly become yesterday’s news. Fans became easily uninterested if the communal aspect was lacking or staying tuned to events was not easy enough and supported by a rich media offering.
To help fulfill fan expectations and fan the flames of their passion for hockey, together with Telia we co-created Liigavahti, the ice hockey lovers ultimate companion. It allows fans to share important events and stats on mobile, right as they happen. Liigavahti offers rich media, an intuitive user interface that resembles the short messaging mobile apps everyone is familiar with. As a part of the social dimension, fans can react positively or negatively to events - just like they would at the game. Liigavahti puts an arena in your pocket.
Liigavahti supports organic virality by offering teams and sports media a web platform for embedding action-packed Liiga clips in articles, digital display marketing and other contexts.