What we did
Together with the Finnish Tax Administration, we created a common vision for data analytics. The vision guides the transformation in two stages: until 2025 and from then to 2035. Becoming a connected company that creates and shares new knowledge was set as a development goal. By a connected company, we mean an organization that identifies the opportunities and relevant problems it can solve with data, finds the data with the best potential, connects people with valuable knowledge, and crafts solutions that deliver real value. This major shift in culture also has a direct impact on the customer experience.
In practice, becoming a connected company requires people to understand and be excited about using data. Technology, or the data itself, can’t solve this challenge, but creative strategic thinking can, so we used marketing, branding and storytelling methods to productize the in-house data analytics offering in a way that appeals to everyone. The vision and attendant methods are now described in a brand book, including a clear mission statement, position, and promise.
We’ve also created a series of data analytics concepts that support the organization's tribe model and development. The application areas include, for example, customer understanding, qualitative analytics, digital economy, empirical tax risk management, impact assessment and sharing information from reports. These concepts are currently being scaled in other parts of the organization. All the work has been done in close collaboration with teams consisting of Finnish Tax Administration experts and management.