fb-pixelStrength in Specialization: How the Futurice Family Thrived in a Challenging IT Services Market
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Strength in specialization

In a challenging year for the IT services industry, the Futurice Family’s entrepreneurial spirit delivered resilience, growth, and impact.

The Futurice Family is more than a network of companies – it’s an ecosystem of experts, each bringing a unique focus to digital business, technology, and data. These autonomous yet interconnected companies, co-founded and majority-owned by Futurice, leverage their collective strengths to create greater value for clients. They also offer a launchpad for entrepreneurial talent, enabling specialized, high-impact businesses to grow with Futurice’s support.

2024 was a year that tested the IT services sector. While the market contracted, the Family adapted and grew. It wasn’t rapid expansion, but it was a testament to resilience – profitability remained stable, at industry median level.

A year of smart growth and collaboration

The Family’s ability to thrive amidst 2024’s challenges was no accident. Strategic focus, supported by Group collaboration, played a crucial role in driving success. Major engagements across finance and retail in Finland demonstrated the strength of the Family’s model, proving that combining specialized expertise with a shared entrepreneurial mindset delivers results.

A closer look at the Family companies

Each Family company has its own identity and area of excellence, yet all share a common drive to solve complex business challenges.

Columbia Road continues to redefine digital sales. In 2024, its Swedish team accelerated forward, delivering highly personalized, data-driven customer experiences and loyalty programs that drive measurable commercial impact.

Thriv, originally built to serve Futurice’s internal needs, has grown into a leading freelance tech talent agency. Even in a tough market, its model of flexibility and community support proved its value.

Meltlake deepened its role as a Microsoft specialist. With a focus on business applications, cloud and data platforms, and workplace modernization, it gained new ground despite a challenging landscape.

Recordly remains at the forefront of data and AI. By securing new client relationships and advancing machine learning strategies, it proved that businesses continue to prioritize data-driven growth.

Fram Partners provides senior software professionals who embed deeply in client teams, helping businesses accelerate delivery with a value-engineering mindset. Strong collaboration with Futurice helped Fram secure key partnerships in industries like banking and food.

Qlarify successfully navigated a challenging first year, driving business-focused quality leadership and expert test automation. Its growing success across public and private sectors sets the stage for further expansion in 2025.

Way Interim offers interim and fractional executive services, helping organizations navigate transformation. Having validated its model with SMEs, it is now poised to support larger enterprises with on-demand leadership talent.

Looking ahead to 2025

While no new companies joined the Family in 2024, the focus on strengthening existing ones paid off. The Family is positioned for ambitious growth in 2025 by accelerating expansion, deepening international presence, and continuing to refine its collaborative model.

From digital sales to AI-driven insights, from cloud transformation to executive leadership, the Futurice Family is ready to help businesses navigate complexity with confidence. This ecosystem of specialists, empowered by entrepreneurial autonomy and a culture of shared success, is more relevant than ever. By working together, each company strengthens not just its own future but the capabilities of the entire Family – and, ultimately, Futurice’s ability to deliver transformative digital impact.

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Check out Futuview 2024 annual report to get deep insights from Futurice and our Family of companies.

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Author

  • Olli-Pekka Saksa
    Vice President, Family Lead