Sylvia Rence

Head of Marketing - Sweden

### Were you always going to become a software engineer?

Not really! I wasn’t sure what I wanted to become. I was quite artistic as a child – I used to love drawing, dancing and reading. Then at high school I was interested in architecture. My main concern when thinking about a career was avoiding chemistry – I hated that in school! I always enjoyed maths though; that was my passion since I was very young. It was actually a maths teacher that introduced me to electronic engineering, which is what I studied at university, and that led me to software engineering.  

![Luisa2](//images.ctfassets.net/pqts2v0qq7kz/7an9yD0r7t7ssYuSMWkhAs/30fdc5707f3a0a7ed982234638b11f51/Luisa2.jpg)

### What does your role involve?

I’m a Senior Software Engineer & Tech Advisor, which is a very wide role that includes everything from being a hands-on developer working on many different technologies to leading multidisciplinary teams building solutions for our clients. The advisory component of my role also has me working side by side with clients to transform their organisations and help them get the most out of the constantly changing digital landscape. There is scope for creativity too – I find myself drawn to the creative side of designing code, ensuring it accurately represents the abstract concept required. There are many ways to write code, and I’m passionate about ensuring my code is high quality and flexible enough to evolve. 

### What’s your best tip for being productive at work?

Try to avoid multitasking as much as you can. I don’t believe multitasking is a good skill at all – it hinders productivity in the long run and can be a major factor in burnout. If you need to work on too many things in parallel, take the time to organise and prioritise so you can focus on one task at a time. 

### What’s the best thing about the Futurice Stockholm office?

It has delivered on everything, but I’d say the best thing is the people. I felt really welcomed from day one – by my second week I felt like I had been here ages! It was a real sense of belonging. 

### Do you have any passion projects or hobbies outside of work?

In terms of hobbies I’m very random – I change my hobby every second month! I still draw and read, and I like to knit. I do have one long-term passion project that I started a while ago while still in Ecuador. It’s an open source application that attempts to help non-profits in South America that work with abandoned animals and reunite lost animals with their families. My app is still a work in progress, but it combines two of the things I love the most, animals and coding. 

> If you need to work on too many things in parallel, take the time to organise and prioritise so you can focus on one task at a time. 

### What are your ambitions for the future?

I really want to make an impact on society through what I know best, which is technology. Technology is not neutral, it can have both a negative and a positive impact – in fact, if not well thought through it’s likely to have a negative impact on society in lots of ways. I would love to leave my mark on the world with something sustainable that helps society move in a positive direction. I’m still figuring out what that will be, but in the meantime I’m learning as much as I can about social inequality, systemic oppression, the negative impacts of technology and how to make unconscious biases explicit. My hope is that I can address some of these tough ethical questions while building digital products.

### What do you believe people should do more of?

Whatever makes them truly happy. That’s the only thing that really matters! 

---

*Interested in reading more stories about us and our people? At Futurice, we celebrate diversity and cherish everyone's unique journey. Check out our [Welcome Home page](https://hello.futurice.com/e2t/tc/VVT3FM3QPKkmW6CrNKk4h0tXRW1k1H6J4w9y8FN11fKWS3q0z_V1-WJV7CgLcCW6V4tr92jMdH2W2_RXjV3NQ-2NW62wHjV914-MRV3wnnX6-FfpmW31NBwj90cdB1W1PqW5N7mtX-FW926H3v8rLTxlN8C3cGhrrw6HW6klrrb4_ZS0JW3-l4T998Hnk3W7z7F3p6FYnD6W66v0zz8Wf_KSW8scMXW62G72bV_hWqJ94jfS3W4hQQ8g1w9cJSW2h7lyb7GlgHCW52GQhv7srtj6W6vx7Hg2VNd_ZVKrFZ47BhT-HW2c3yBN5D4QwqW7-53DS2SrVRmW8ZnNXk64Nd0FW8LhvJ_6LZYCMW3HJppg7VmynD36h51) and get inspired by more journeys shaping our culture. If you would like to read more stories and get to know our people, our sites and the community better, check out the global version of our [FutuStories Booklet](https://hello.futurice.com/hubfs/OneMillionFutuStories_2021.pdf).*

FutuStories - Meet Luisa, Senior Software Engineer & Tech Advisor

Sylvia Rence