Futurice worked very closely with Helsinki Marketing to develop a single app which offers convenient, easy-to-access information and services to support Chinese travellers visiting Helsinki.
For the best solution, Futurice also teamed up with Tencent – one of China’s largest social media companies – to develop an app based on Tencent’s WeChat, a popular platform which is easily accessible to more than one billion users. The result is the MyHelsinki Mini Program, a mobile one-stop service for Chinese visitors to Helsinki that’s unique to the world. The MyHelsinki Mini Program helps Helsinki’s Chinese visitors discover personalized experiences, events, restaurants and shopping tips – and even pay for things – while also showing them how to get around on public transportation. It’s the perfect city interface for visitors and one that’s not yet found anywhere else in the world.
The service is currently in the test phase, but the reviews from first users have been enthusiastic. In the future, the service will include a co-operation with Finnish national carrier Finnair that will allow booking of airline tickets and accommodation – which, taken as a whole, offers an impressively comprehensive service path to Helsinki.
The MyHelsinki Mini Program is just one great example of what Futurice has been creating for Helsinki Marketing’s MyHelsinki.fi, as their main or strategic partner. The main focus of this cooperation is to create better design, enhance technological capabilities, deliver continuous services, and provide SEO & SEM. As Helsinki Marketing wanted to have only one partner who could help them with all of their needs, Futurice was their preferred choice.