In today's busy lifestyle, well-being is threatened by excess amounts of sitting, being overweight and a general increase in mental problems. Getting the right treatment at the right time and with the right professional is crucial. The role of prevention in health care is playing an increasingly important role.
But how to enable a change for the better in the busy everyday life? Despite increasing knowledge of good health, lifestyle changes and specific health goals are often difficult to achieve. Customers meet with a health care professional at the appointment, but may be left unsupported in the day-to-day life where the actual change takes place.
Also, taking care of one’s health is not always easy and understandable. It can be difficult to interpret instructions from long medical records. Often, a small “nudging" would be needed to maintain a treatment regimen or lifestyle change. Asking for help, accessing the needed services and information should be easy anytime and anywhere when you need them.
This is not always easy. Firstly, the threshold for visiting a doctor’s office can be high. Secondly, small cities and rural areas can be affected by lack of doctors which can lead to situations where access to certain professional groups may be impossible due to long distances. And lastly, healthcare has traditionally been practiced in reserved appointments with health care professionals and the health care has been led by the doctor and not the customer. Our main focus was to understand customers' health care and wellbeing challenges, and provide meaningful solutions that address those needs.