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UK energy supplier app analysis

Our analysis of 1000s of app store reviews shows that UK energy firms need to deliver the brilliant basics: usable, convenient self-service, combined with quick and empathetic customer service. With expectations increasing, customers will jump ship if they encounter one too many frustrations.

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About the analysis

Using direct app store review data, this is an objective, user-centred look at 14 UK energy supplier apps. Naturally, reviewers tend to record their thoughts when something has gone wrong, but it's a mixed picture. The synthesised report suggests that a ‘brilliant basics’ push should be the priority for most energy suppliers.

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