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Using ecosystem thinking to shape your value proposition

It’s not about you. In a volatile market, brands should move away from focusing on individual product excellence alone – and instead adopt a broader framework going beyond individual offerings. By factoring in the larger network effect and needs of customers, society, ambitious partners and competitors, ecosystem thinking helps to consider broader possibilities, paving the way to a more resilient business and increased impact.


  • Portrait of Helmut Scherer
    Helmut Scherer
    Managing Director
  • Portrait of Mary Jackson
    Mary Jackson
    Senior UX & Service Designer, Futurice